Imagine having a group chat with your own marketing director in your back pocket at all times.


Engaging a marketing agency to do the work for you can be expensive (although, trust me, it’s damn effective). The next best thing? Doing it yourself with expert guidance every step of the way. 

We’ve all done business mentoring, courses, summits or accelarators that just don’t meet our expectations. Myself included. I’m taking all I’ve learnt from that world and doing everything I can to make sure this is not another one of them.

You already know, I call BS on the overnight 6-figure sales and marketing gurus selling plug-and-play funnels. I’m all about real-talk, straight-up marketing advice that’ll help you do what you’re doing, better. Zero gatekeeping.

I’m not trying to be a coach. I’m not a business mentor. I’m a marketing director and damn good human with a wealth of proven marketing expertise that I want to share with you.

Sharing my expertise and knowledge in a membership format provides a way for business owners just like you to tap into my zone of genius at a fraction of the cost of hiring me directly.

Sound good?

Every month members receive:

Free tickets to monthly masterclasses

Group chat with Charlie & like-minded business owners

Quarterly virtual coworking with Charlie

Discounts on selected Dear Charlie services

“Charlie went truly above and beyond … and has continued to exceed my expectations… She has offered more help than I expected and really understood my business needs. I have thoroughly enjoyed working with her and would highly recommend Charlie to anyone after a marketing professional!”

Nina Deng

Phorus Beauty

Straight-up, this is going to be awesome.


Every month as a Straight-Up Marketing Club member you’ll enjoy the following benefits.

Image of charlie sat behind a computer smiling

Free Access : Monthly Marketing Masterclasses

Every month Dear Charlie will present a marketing masterclass on a topic that’s both timely and incredibly valuable to any product-based business owner. You’ll get a ticket for free as long as you remain in the membership.

Real talk, I’ve been in memberships where the advice is general and aimed at both service-based and product-based businesses. This is not that. All the masterclasses we include will be tailor made for product-based businesses and address those unique challenges you face that service-based business owners don’t always get.

As always, if you register for the masterclass you’ll grab the recording for free to keep.

The Straight-Up Slack

All members are welcome to join the Straight-up Slack. This is where I’ll drop in with voice notes, videos, links and messages about the latest marketing intel, tips for what to do this week and ALL the good stuff. Think of it like having the ultimate marketing tips group chat in your back pocket.

The Straight-up slack is broken out into sub-chats for marketing news, ask me anything and a ‘whine & wine’ to share real talk about business ownership.

Scared of slack? Don’t be. With an easy-to-use mobile and desktop app it’s the perfect place to keep your work chat separate from your What’sApp (because #boundaries). You can easily personalise all your notifications and set up a notification schedule. Want to instantly hear from my direct-line, but happy to keep the community chat on mute. Only want to get notifications during office hours? It’s no problem and it’s very easy to set up.

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Get It Done: Live Virtual Coworking

Hands up if you’ve joined a membership, a business coaching program or bought an online course and never finished the work that was covered in the content.

Yup, me too.

Our live, virtual coworking will take place every month to keep you accountable to get the work done. Over two hours, we’ll maintain hyperfocus on whatever marketing task you want to complete, working in short focussed bursts with much-needed brain breaks.

The best bit? I’m live on the call to ask me anything you need whilst you’re doing the work. It’s like having me sat across the desk from you, whilst you’re (finally) getting it done.


Why should you listen to me?

Image of charlie sat on a stool with her eyes closed, in a white shirt

I’m not perfect. I’m a real human, just like you. I don’t always get out of bed on time and I certainly don’t find time to meditate, drink a warm coffee, go for a morning run or sometimes even brush my hair before starting work. I often get imposter syndrome. I always get wild productivity guilt. 

I love working with people interested in keeping it real, whilst doing awesome things to improve the marketing for their product based business.

I believe in telling it like it is. Being honest, transparent and generous with my knowledge. Instagram is not reality. No-one is making 6-figures overnight. Plug and play sales funnels don’t always work. On-selling digital products created by others is not digital marketing. Faceless marketing is a fad.

In case you haven’t worked it out yet, I’m not like the other business coaches out there. I’m not claiming to be a business coach at all.

I’m not selling you dreams of your email list making you millions whilst you sit by the pool sipping a margarita. Sorry. 

In my opinion, we can all build incredibly successful product-based businesses that we get excited about and love to work in. Businesses that you can scale to be successful enough to maybe one day even sell. But the reality of that is doing the damn work.

And that’s what I can help you do. And do it well.

I’m a marketing director with over 13 years experience in the business. My experience includes big businesses and small businesses just like yours, both here in Australia and globally, including London and the UK. I’ve managed $$$ ad spends with global media giants to working within administration conditions and not even being able to buy a pencil. My zone of genius is big picture thinking, pinpointing what will work hardest for your business right now and helping you to craft a campaign that’ll help you sell.

My approach to marketing is customer-led and data-centric. I don’t preach what I preach because “what I think this is best”. I use data to make decisions because every business is different. Whats more, I’ll work with you to help you understand your customers better and create marketing that sells to them.


Who is the Straight-Up Marketing Club for?

Product-based business owners with at least 18-months of business under their belt looking to DIY their own marketing.

You can be based anywhere, however the masterclasses and live coworking will take place live in the AEST timeone. Recordings and replays of masterclasses are available.

How much time do I need to commit to this?

I get it, you’re busy. This is exactly why I didn’t manage to complete so many of the business memberships I’ve been a part of over the years.

You can commit as little or as much time as you’d like to the Club. The more you hang out in the Straight-Up Slack, the more goodness you’ll get. As a guide, the minimum you can commit would be an hour every month to watch or take part in the monthly masterclass (either live or watching the recording).

What if I don't like it?

If you don’t like the Club, you can quit. No hard feelings.

Straight-Up Marketing Club monthly memberships are billed monthly, 3-monthly memberships are billed quarterly.

To quit, just provide written notice to at least 10 business days before the next payment due date. If you’re on a monthly membership, your membership will cease at the end of the current billing month. If you’re a 3-month member you’ll pay for the remaining months in your current 3-month membership and then your membership will end.

We do not offer a refund on Straight-Up Marketing Club Memberships, sorry.

How do you process payments?

Straight-Up Marketing Club memberships are paid by credit card only, using a recurring payment method. We do not support direct bank transfer payments for memberships – it’s the way our back end system needs things to work. If you want to pay monthly rather than quarterly, or you’d like to discuss another payment plan, please send us an email and we’ll do what we can to help.

I have a question you haven't answered.

If you still have a question, feel free to fire off an email to and one of our team will respond to your query ASAP. Usually within 2-business days.