10 Easy Ways To Improve Your Email Marketing

Email marketing is a powerful tool for small businesses, providing an easy way to reach out to your customers in a cost-effective and targeted manner. Unlike your social media audience, you’re not battling against an algorithm to be seen and you’ll never suddenly lose your audience if that social network suddenly becomes obsolete. As you know, we’re all about working smarter, not harder. So, here are our expert tips to improve your email marketing.

Expert tips to improve your email marketing

1. Build a robust email list:

The first step in any effective email marketing campaign is to build a list of email addresses from your current customers, as well as potential customers who have expressed an interest in your business. You can do this by using sign-up forms on your website, running contests and giveaways, or offering a discount or special offer in exchange for an email address. Just be sure to make sure you’re collecting data in a compliant way.

2. Segment your email list:

Once you have a solid list of email addresses, it’s important to segment it based on factors like customer behaviour, interests, or purchase history. This will allow you to create more targeted and personalised campaigns that will resonate with your audience and improve your email marketing efforts.

3. Make your emails visually appealing:

The look and feel of your emails is important, as it can have a big impact on how well they are received. Make sure to use high-quality images, appealing graphics, and a clean, professional layout. Most importantly is considering the order in which you present your information and making your emails user-friendly for the device that your customers are most likely to read them on.

4. Personalise your emails:

Personalisation is key when it comes to improving your email marketing. Use your subscribers’ names in the subject line and the body of the email, and address them directly in your messages. This will help your emails stand out and show that you value your subscribers. That said, it’s not enough just to use someone’s name to personalise the emails that they receive from you. You should also provide personalised content as much as possible, whether that’s showing them the type of products they usually shop for on your website or emailing them about things you know they care about. (Psst! We’re a Klaviyo Partner and can show you how to populate your emails with dynamic content automatically).

5. Use a clear call-to-action (CTA):

A clear call-to-action is a key component of any email marketing campaign. Whether you want your subscribers to make a purchase, sign up for a newsletter, or download a resource, make sure your CTA is prominently displayed and easy to understand. Hot tip, make sure your call-to-action (or button) is above the first fold of your email (that’s what you’ll see before scrolling).

6. Optimise your emails for mobile devices:

With more and more people accessing their email on their smartphones, it’s important to make sure your emails look good and are easy to interact with on mobile devices. This can be achieved by using responsive design, keeping your emails short and to the point, and using larger font sizes and buttons that are easy to tap on a mobile screen. That said, it’s important to make sure that your customers are opening and reading your emails on a mobile device, not all customers are the same. You may find that your customers actually open and engage with your emails on desktop or laptop, rather than their mobile device.

7. Test, test, and test again: