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How To Use Influencer Marketing Better In Your Business

One of the things that I consistently see cropping up in online business communities is small business owners asking about how they can use influencer marketing better in their business. Perhaps they’ve sent out a heap of product and seen little return. Maybe they’re...

Black Friday: a wasteful opportunity?

#RealTalk. As an independent business owner Black Friday can feel, well, a bit icky.  It’s full of shouty discounts that’d rival the graphics in a JB Hifi. Suddenly whacking a huge 70% discount on your homepage feels a bit out of touch with your...

How to make the most of Black Friday

Black Friday and Cyber Monday 2020 in Australia will take place on Friday 27th November and Monday 30th November. That’s just a little over 2 weeks away. Yikes. Traditionally seen as an in-store only event, Black Friday has grown over recent years to become an online...

3 easy ways to make your marketing accessible

As conversations around the world are acknowledging the underrepresentation of POC and minority groups in marketing, I felt that the topic of digital accessibility (specifically for those with disabilities) should also be on the radar. 1 in 5 Australians has a...