by Charlie | Nov 24, 2020 | Christmas & Black Friday, Marketing, Marketing Opinion, Marketing Strategy
#RealTalk. As an independent business owner Black Friday can feel, well, a bit icky. It’s full of shouty discounts that’d rival the graphics in a JB Hifi. Suddenly whacking a huge 70% discount on your homepage feels a bit out of touch with your...
by Charlie | Apr 17, 2019 | Marketing, Marketing Opinion, Marketing Strategy
We’re a little over a quarter of the way into the year and it’s the perfect time to Reflect and Reset. #SorryNotSorry if you thought this was going to be a post all about spa breaks, sheet masks and green juices. It’s tough running a small business and I know...