by Charlie | Nov 24, 2020 | Christmas & Black Friday, Marketing, Marketing Opinion, Marketing Strategy
#RealTalk. As an independent business owner Black Friday can feel, well, a bit icky. It’s full of shouty discounts that’d rival the graphics in a JB Hifi. Suddenly whacking a huge 70% discount on your homepage feels a bit out of touch with your...
by Charlie | Nov 10, 2020 | Christmas & Black Friday, Marketing, Marketing Strategy
Black Friday and Cyber Monday 2020 in Australia will take place on Friday 27th November and Monday 30th November. That’s just a little over 2 weeks away. Yikes. Traditionally seen as an in-store only event, Black Friday has grown over recent years to become an online...
by Charlie | Oct 1, 2020 | Christmas & Black Friday, Marketing
To say this year has been a tough one on retailers and e-tailers would be an understatement. It makes sense to go into this golden quarter with a solid understanding of how the COVID-19 pandemic has affected e-commerce and will continue to affect e-commerce as we move...
by Charlie | Sep 15, 2020 | Christmas & Black Friday, Marketing
Buckle in guys, we’re moving into uncharted territory this Christmas retail season. Wuuup wuuup! Sound the alarms! Those ‘unprecedented times’ have left us in some pretty f*cking dire circumstances when it comes to the Global Economy let alone the state of our bank...
by Charlie | Nov 22, 2018 | Christmas & Black Friday, Marketing, Marketing Strategy
I’ve worked in marketing in London and Manchester for 8 years, heavily grounded in e-commerce, so it came as a huge surprise to me when I emigrated to Australia to discover just how far behind my new home country is when it comes to online shopping and...
