Black Friday: a wasteful opportunity?

#RealTalk. As an independent business owner Black Friday can feel, well, a bit icky.  It’s full of shouty discounts that’d rival the graphics in a JB Hifi. Suddenly whacking a huge 70% discount on your homepage feels a bit out of touch with your...

How to make the most of Black Friday

Black Friday and Cyber Monday 2020 in Australia will take place on Friday 27th November and Monday 30th November. That’s just a little over 2 weeks away. Yikes. Traditionally seen as an in-store only event, Black Friday has grown over recent years to become an online...

How COVID-19 will affect Australian e-commerce this Christmas

To say this year has been a tough one on retailers and e-tailers would be an understatement. It makes sense to go into this golden quarter with a solid understanding of how the COVID-19 pandemic has affected e-commerce and will continue to affect e-commerce as we move...

Buy Now, Pay Later in Australia

Buckle in guys, we’re moving into uncharted territory this Christmas retail season. Wuuup wuuup! Sound the alarms! Those ‘unprecedented times’ have left us in some pretty f*cking dire circumstances when it comes to the Global Economy let alone the state of our bank...

Is Black Friday even a thing in Australia?

I’ve worked in marketing in London and Manchester for 8 years, heavily grounded in e-commerce, so it came as a huge surprise to me when I emigrated to Australia to discover just how far behind my new home country is when it comes to online shopping and...