PSST. THE STRAIGHT-UP MARKETING CLUB IS COMING SOON. JOIN THE WAITLIST
JAXX
Marketing strategy & a new online store for FNQ’s leading fashion destination
The Project
Born in Townsville, Queensland, JAXX have been delivering their fashion-forward style to Townsville and North Queensland from stores across the region since 2004. With the help of our web design & development partners Chaptr, we’ve taken FNQ’s most-loved fashion destination online.
Positioning the customer at the centre of our strategy we developed a unique and fun brand tone of voice that added sassy personality to all the copy elements delivered for the project. (Think all web copy, product descriptions, emails and more.) We delivered a loyalty scheme that works across both the in-store and online experience including set-up of all email automations that made up this program.
It doesn’t stop there. We also delivered a detailed website launch marketing strategy and broader customer acquisition strategy that incorporated ideas for live events, epic brand partnerships in addition to nailing the basics. We A/B tested launch content and optimised this to achieve the best results for the brand.
What we did
- Multi-channel marketing strategy
- Tone of voice development
- Copywriting
- Product copywriting
- Email marketing (Klavyio)
- Loyalty scheme set up (Smile.io)
- Staff training documents
Ecommerce website design, graphic design & development provided by Chaptr
Service Provided
STRATEGY
DONE FOR YOU
Check them out
INDUSTRY EXPERTS
Dear Charlie acknowledges the Kombumerri, Mununjali and Wangerriburra people of the Yugambeh region as the Traditional Owners and Custodians of the lands and waters on which we are headquartered. We pay our respects to Elders past and present and extend that respect to the Traditional Owners and Custodians of Country throughout Australia.
© Dear Charlie Marketing Pty Ltd | ABN 38 651 252 470