Run, don't walk. We're onboarding new clients now. Contact us to get started.
JAXX
Marketing strategy & a new online store for FNQ’s leading fashion destination
The Project
Born in Townsville, Queensland, JAXX have been delivering their fashion-forward style to Townsville and North Queensland from stores across the region since 2004. With the help of our web design & development partners Chaptr, we’ve taken FNQ’s most-loved fashion destination online.
Positioning the customer at the centre of our strategy we developed a unique and fun brand tone of voice that added sassy personality to all the copy elements delivered for the project. (Think all web copy, product descriptions, emails and more.) We delivered a loyalty scheme that works across both the in-store and online experience including set-up of all email automations that made up this program.
It doesn’t stop there. We also delivered a detailed website launch marketing strategy and broader customer acquisition strategy that incorporated ideas for live events, epic brand partnerships in addition to nailing the basics. We A/B tested launch content and optimised this to achieve the best results for the brand.
What we did
- Multi-channel marketing strategy
- Tone of voice development
- Copywriting
- Product copywriting
- Email marketing (Klavyio)
- Loyalty scheme set up (Smile.io)
- Staff training documents
Ecommerce website design, graphic design & development provided by Chaptr
Service Provided
STRATEGY
DONE FOR YOU
Check them out
Sign-up to get the latest from Dear Charlie
PROUD TO BE
Dear Charlie Marketing acknowledges the Traditional Custodians of country throughout Australia and their connection to the land, sea and community. We pay our respect to their Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
© Dear Charlie Marketing Pty Ltd | ABN 38 651 252 470