Marketing strategy and a website glow-up

The Project

Clover Financial is a Melbourne based financial services company. Back in 2020 Phoebe Blamey approached Dear Charlie to provide strategic marketing services to help her launch her debut financial help book, The Happy Money Journey.

This project was a true illustration of Dear Charlie values. We won’t do it, if it’s not what’s right for your business. After delivering a detailed multi-channel launch strategy for the book we quickly realised that the brand’s website would need a facelift if it was going to convert paid ads traffic into avid readers of the book. The result? After explaining how the website would make or break the marketing strategy, we switched the scope of our original project. Before delivering any marketing we would optimise the website. We provided creative direction for website imagery, connected them with photographers in Melbourne and provided web copy for the new website.

What we did

  • Marketing strategy
  • Content marketing strategy
  • Email marketing
  • SEO
  • Copywriting
  • Paid ads management
  • Website optimisation

Website design and development provided by Tess McCabe

Photography provided by Life in Light

Service Provided


Charlie is incredible!!! She has been helping us launch our first financial help book and wow – she has been so responsive and professional throughout the entire process and has understood our goals and intentions the whole way through!

Could not recommend more.

Phoebe Blamey, Clover Financial / The Happy Money Journey

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Dear Charlie is located on the lands of the Kombumerri, Mununjali and Wangerriburra people of the Yugambeh region. We wish to acknowledge them as the Traditional Owners and Custodians of the lands and waters on which we live and work. We pay our respects to Elders past and present and extend that respect to the Traditional Owners and Custodians of Country throughout Australia. We stand with Indigenous Australians in recognising that It always was and always will be Aboriginal land.

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