The Project

Clover Financial is a Melbourne based financial services company. Back in 2020 Phoebe Blamey approached Dear Charlie to provide strategic marketing services to help her launch her debut financial help book, The Happy Money Journey.

This project was a true illustration of Dear Charlie values. We won’t do it, if it’s not what’s right for your business. After delivering a detailed multi-channel launch strategy for the book we quickly realised that the brand’s website would need a facelift if it was going to convert paid ads traffic into avid readers of the book. The result? After explaining how the website would make or break the marketing strategy, we switched the scope of our original project. Before delivering any marketing we would optimise the website. We provided creative direction for website imagery, connected them with photographers in Melbourne and provided web copy for the new website.

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