An ecommerce level-up in lockdown

The Project

We first met the team behind one of Northern NSW’s most-loved gifts & homewares stores when they joined our DIY workshop series in early 2020. After opening an online store in the midst of COVID lockdowns, they needed a helping hand to optimise the new e-commerce side of their established business. 

We acted as Oxley & Moss’ outsourced marketing team, creating and delivering marketing strategies at a time when waves of snap lockdowns threw every challenge our way. Together we created The Tweed Coast Christmas Hamper, an exclusive collaboration celebrating the Northern Rivers best small businesses. After conducting user testing, we also started work to optimise the website. This included launching a new navigation, providing all the relevant copy, to help organise the 1000s of products sold online.

What we did

  • Multi-channel marketing strategy
  • Campaign management
  • Promotion development
  • Paid ads management
  • Email marketing
  • Social media marketing
  • Product copywriting
  • Brand partnership development
  • Loyalty scheme set up (Marsello)

Service Provided


The Dear Charlie Marketing workshops we attended were absolutely overflowing with useful, practical, easy to implement tips and tricks. Charlie knows her stuff and we are so excited to have found a marketing professional who is so switched on especially in the competitive world of e-commerce!

Melissa Younger, Oxley & Moss

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Dear Charlie is located on the lands of the Kombumerri, Mununjali and Wangerriburra people of the Yugambeh region. We wish to acknowledge them as the Traditional Owners and Custodians of the lands and waters on which we live and work. We pay our respects to Elders past and present and extend that respect to the Traditional Owners and Custodians of Country throughout Australia. We stand with Indigenous Australians in recognising that It always was and always will be Aboriginal land.

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