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MARKETING BLOG
Marketing Know How
Not sure if we know our stuff? Look no further. On our marketing blog you’ll find marketing know how, easy marketing tips and tricks and industry insights that you can use to help improve your marketing.
Scroll on to learn more about marketing from our expert team.
Ensure your email marketing is compliant
How to ensure your email marketing is compliant with Australia’s Spam Act In case you missed it, CBA’s email marketing team are on the naughty step and they can’t blame this on the intern. How can business owners ensure that their email marketing is compliant...
How to add your marketing agency to your Shopify store
When you decide to work with a marketing agency or a freelancer to help you improve your Shopify store it is important that you maintain control over the access to your online store. After all, it is your business and means of making money. That's why I find it so...
Content Ideas for Retail Marketing Emails
Email marketing is an important tool for retailers to reach out to customers and drive sales. But with so many emails being sent every day, it's important to have unique and engaging content that stands out, otherwise you're just wasting time. In this post we've...
10 Easy Ways to Improve Your Email Marketing
Email marketing is a powerful tool for small businesses, providing an easy way to reach out to your customers in a cost-effective and targeted manner. Unlike your social media audience, you're not battling against an algorithm to be seen and you'll never suddenly lose...
Facebook Launches Updated News Feed – What Does it Mean for Retail Brands Who Use the Platform?
Newsflash! Facebook is making more changes to the news feed, here’s the DL… Facebook launches an updated new feed this week. Facebook (or Meta as we’re now meant to call it) announced this week that they are rolling out a new update to the Facebook news feed that...
How To Use Influencer Marketing Better In Your Business
One of the things that I consistently see cropping up in online business communities is small business owners asking about how they can use influencer marketing better in their business. Perhaps they’ve sent out a heap of product and seen little return. Maybe they’re...
What Are Marketing Easter Eggs and How To Use Them In Your Content Marketing Strategy.
Marketing folk love to use a bit of jargon in our everyday lives and the term 'Easter egg' is just another of them. Nope, you guessed it right, it's not a reference to a chocolatey treat we get for completing the monthly marketing reports (but it should be 😉) In...
Do you know the rules about marketing your business and referencing the Olympics?
Did you know that technically using the word ‘Olympics’ isn’t allowed? For this and more mind blowing facts, read on!
Black Friday: a wasteful opportunity?
Concious consumerism is on the rise. But what does that mean for Black Friday?
How to make the most of Black Friday
Three expert quick fixes to help you make the most of Black Friday 2020 as an online retailer.
How COVID-19 will affect Australian e-commerce this Christmas
A lot has changed in e-commerce as a result of Coronavirus, but how has COVID-19 affected customer attitudes to Christmas shopping?
Buy Now, Pay Later in Australia
Now, more than ever, people are going to be considering payment plans for their purchases at Christmas.
3 easy ways to make your marketing accessible
Many independent business owners overlook these essential best practices. Are you one of them?
3 Ways To: create ecommerce marketing when you’re short on cash
With the challenges business owners are facing in light of COVID-19, find out how can you easily create ecommerce marketing for little to no money.
Why Instagram is hiding likes from Australian users
What does this change mean for your business and your social media marketing strategy?
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